February 03 2010
Make it a rule that at least once a day you will stop and think about an ordinary situation. Take a second look at some action or artifact that you would look at only once (or not at all) as if you were a police detective at a crime scene. Why are manhole covers round? Why is my teenager heading off to school dressed like that? How do I know how far back I should stand from the person in front of me in line? What would it be like to be colour blind? If we immerse ourselves in what Naoto Fukasawa and Jasper Morrision have recently called "The Super-Normal", we can gain uncanny insights into the unwritten rules that guide us through life.
- From Change by Design by Tim Brown, CEO IDEO
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August 26 2010
So the long awaited 'festival tee' has arrived! YEO!Yea, I know festival season is kinda over but we...
August 19 2010
The Great Ark° Underwear Run: London, was a huge success! In the end, up to 50 people stripped a...
