Who are you guys?

We are Ark°, a not for profit movement encouraging Acts of Random Kindness through our tasty ethical clothing range. Our idea is that you perform one Act of Random Kindness (an Ark°), every time our brand is worn. The clothing acts as a reminder to be kind, allowing you to look good while doing good (hurrah!).

They're also designed so that your carrying a message, inspiring others to be kind and getting them to think differently about the way life should be lived. It's a symbol for a new way of life through a new kind of clothing. It also does the dishes and hoovers the floor.


Simple, nice, Ark°.

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Λrk of the day

Almost ready...promise!

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Featured product

Lads Atlas

Ayn Rand says Atlas Shrugged.

We say Atlas Should.

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Latest Blog Entries

latest blog

June 28 2010
We really need your help on this one...We're making a video to explain the Ark° idea in a simple...

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latest blog

June 15 2010
Business, even Ark° business, is stressful. Especially when you're young and running a start u...

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Official projects

Official projects

Coming Soon...
Almost ready...promise!...

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