We are Ark°, a not for profit movement encouraging Acts of Random Kindness through our tasty ethical clothing range. Our idea is that you perform one Act of Random Kindness (an Ark°), every time our brand is worn. The clothing acts as a reminder to be kind, allowing you to look good while doing good (hurrah!).
They're also designed so that your carrying a message, inspiring others to be kind and getting them to think differently about the way life should be lived. It's a symbol for a new way of life through a new kind of clothing. It also does the dishes and hoovers the floor.
Simple, nice, Ark°.